BOSCO™ is an AI-powered platform that simplifies digital marketing budget planning. The tool combines internal marketing data with algorithmic modelling to generate personalized reporting dashboards. It ranks the user's domain against its closest competitors using the BOSCO™ Index, a data-driven metric that evaluates the effectiveness of organic and paid media investments. With BOSCO™, marketers can forecast digital marketing performance with 96% accuracy and allocate online spend efficiently for maximum ROI.