Qualifyed's AI Predictive Audiences tool leverages machine learning and artificial intelligence to help businesses convert cold prospects into customers by identifying audiences with similar characteristics to existing customers. The tool pre-scores 96% of US adults' likelihood to convert by ingesting 1st party data of US consumers and running it against marketing databases. By pre-scoring different US populations, businesses can create new, highly targeted audiences for their campaigns. Qualifyed's technology, previously used by Fortune 500 companies, is now available to small and medium businesses without long-term contracts, offering a higher ROAS for businesses.