Trust Signals is a tool that helps businesses improve their online trustworthiness and visibility on search engines. It provides detailed reports on trust signals that a business is missing and how to improve them. The tool also offers over 30 web tools and utilities to manage and improve a business's online presence. Trust Signals offers three pricing plans for businesses of all sizes, including a free plan with limited features and two paid plans with more reports, branded and white-label reports, research, developer, and content tools, data export, and API.